<aside> The Precision Problem

Sales Navigator's filters are powerful, but they're limited.

You can filter by job title, but what if someone calls themselves "Growth Lead" instead of "Marketing Manager"?

You can filter by company size, but what if you want to exclude one-person startups?

Boolean search fills these gaps by letting you create complex, nuanced queries that capture exactly who you want while excluding who you don't.

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Here's the real deal:

While Sales Navigator filters work like checkboxes (either on or off), Boolean search works like a conversation.

You can say "I want founders OR CEOs OR owners, but NOT freelancers, and they must work at companies that do B2B OR SaaS OR 'software as a service'."

<aside> Real Example: Finding B2B SaaS Founders

Here's the actual Boolean search that turned 200,000 profiles into 568 perfect prospects:

(CEO OR "co-founder" OR founder) AND ("B2B" OR "SaaS") NOT freelancer 

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<aside> 568

Perfect prospects from 200,000+ profiles

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Why this worked:

The search found people with decision-maker titles (CEO, founder, etc.) at companies that explicitly mention B2B or SaaS in their profiles, while excluding freelancers and self-employed individuals.

Each prospect was pre-qualified before we even reached out.