The hidden mistakes that are costing you qualified leads every day
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of Sales Navigator users never get past basic searches
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You pay for Sales Navigator. You run searches. You export lists.
But somehow your outreach still feels empty.
The reality?
Most people treat Sales Navigator like a fancy phone book.
They search for job titles and company names, then wonder why their response rates are terrible.
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Searching for People Instead of Life Events You're looking for "Marketing Manager" when you should be looking for "Marketing Manager who just changed jobs 30 days ago"
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Using Only Basic Filters Industry and company size filters give you everyone. The good filters give you people ready to buy.
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Ignoring Behavioral Signals Someone who viewed your profile is 10x more likely to respond than a cold contact. Yet most people ignore this data.
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Treating All Prospects the Same A person who just got promoted needs a different approach than someone who's been in their role for 5 years.
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Not Combining Filters Strategically Each filter is okay. Combined filters are powerful. Most people never learn the combinations that work.
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Here's What Changed Everything Sales Navigator doesn't give you leads. It gives you data. Whether that data becomes revenue depends entirely on how you filter it. Most people filter for demographics. Winners filter for psychology and timing.
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<aside> ❌ How Most People Use It "Marketing Manager" "Software Company" "50-200 employees"
Result: 50,000 random people
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<aside> ✅ How Smart People Use It "Marketing Manager" "Changed jobs (past 60 days)" "Posted on LinkedIn recently"
Result: 200 perfect prospects
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